We’re diving deep into the topic of figuring out the objectives of your Marketing efforts this season.

While you may be thinking, well my goal with marketing is simple, to make more sales… then you need to be digging deeper into your Marketing.

The best Business owners, Entrepreneurs, and Managers get very clear on what they’re trying to achieve with each marketing campaign. And by doing that, they are also using the businesses marketing budget, most cost effectively. 

If you’re not clear on what you’re trying to achieve, (besides making more sales), then you can be setting yourself, your business, and team up for failure.

Here’s why:

Increasing sales, leads, store visits or website visits, are all important goals, they also require the customer taking an action, from point a ,to, point b… to increase visits, leads or sales.

By knowing your customers well, and what you can do for them, at where they are at right now in the customer journey; can increase the momentum of your business just by solving your customers needs that they have at this point.

If you are unclear on what you’re trying to achieve, chances are, you’ll throw a lot out of Marketing effort out, with not much to show for it.

Here are some things to think through with your business to help you establish objectives.

• Are you trying to attract a new customer, who is not yet aware of your brand, and how your product or service can help them?
• Are you trying to attract a customer, that has seen your brand at a community event, or mixer, and interacted with your brand, but hasn’t purchased yet?
• Are you trying to invite your VIP customers back to your establishment for an event with special shopping incentive?

The answers of these questions will help identify which marketing campaign objectives your business needs to focus on. By identifying the answers, you can better understand the different actions steps in the set up and execution of the specific marketing campaign your launching.

Establishing clear objectives, KPI’s, and walking through what type of marketing assets you will need for your campaign, will help you take a few more step in making your business operate like a well oiled machine.

Have a great week Marketing your Business!

And remember…“Marketing is the distinguishing, unique function of the business.” – Peter Drucker