Can you believe we’re officially in the second part of 2024?

We hope there are things this year, that you have accomplished in your business that you’re proud of; and things that you are looking forward to achieving by the end of the year!

No matter what year you are in, in your business journey, one thing that is always good to polish up, is the brand messaging of your marketing. 

And when we’re talking brand messaging, think of your tagline…or elevator pitch.

Here’s a few ways to do it yourself this Summer

You start by taking a few components of your business, and apply them together.

Think of something that is different about your business ownership, and the main unique benefit that you offer customers.

For example…

• Maybe you’re a husband and wife and you own a small business providing a specific service to your community that’s known for quality.
• Maybe you own a small brick and mortar business with a sibling that’s known for speed.
• Maybe you own a business that has been passed down through generations, that’s known for charitable partnership within the community.
• Maybe you own a franchise, and still want to offer that local community type of customer service.

Write down some different statements representing these components in your business, and put them together to formulate your brand messaging; which should flow into a statement you can use as your elevator pitch.

The elevator pitch is one more tool you and your team have to market and advertise your brand.

“Branding is the art of becoming knowable, likable, and trustable.” – John Jantsch