Megan Miller held a multi-functional leadership role spanning overall venue and business oversight, payroll, marketing direction, event development, concert production, community partnerships, promotions, and guest experience.
The Downtowner Bar & Kitchen was a well-known, locally owned bar and kitchen in the heart of downtown New Braunfels. Owner Chad wanted a more intentional marketing approach built around two Wildly Important Goals: grow sales and deliver a consistent customer experience. Miller Marketing Group began working with The Downtowner in 2019, and the relationship continued through the restaurant’s closing in 2023.
Excel Supplements was not a startup looking to establish its first marketing presence. It was an established equine and canine supplement company with nearly 17 years in business, an existing customer base, ecommerce infrastructure, email marketing and approximately 25,000 social media followers.
But growth had begun to plateau.
When Miller Marketing Group first evaluated the business in late 2024, Excel consistently generated strong annual gross sales. Website traffic existed, but customer acquisition through Google search, direct and social had declined since 2022. Direct traffic remained the company’s leading acquisition channel, while approximately 25,000 social followers had generated only 40 attributed orders.
