What does Analyzing Your Small Business Data look like?

“Marketing without data, is like driving with your eyes closed.” – Dan Zarrella

Now there’s probably not anyone out there that would recommend driving a moving vehicle with your eyes closed, so why would anyone want to begin marketing a business without first analyzing small business data?

Just like driving a car, you need to know where you’re boundaries are in small business marketing.

By Analyzing Your Small Business Data, you can set boundaries for your marketing.

You need to know when to go on green, stop on red, stay in between the white and yellow lines, know when to pass another vehicle, when to put gas in your vehicle, and when to stay in your own lane.

So just as many of us have learned to drive a car; you need to learn key points of analyzing your small business. 

Driving your business starts with analyzing what’s working, what isn’t, then setting boundaries to help guide you to your goals.

Being that voice of reason here… we have to be realistic; to be great business owners.

As we gave you a list of questions to apply to your business in the SWOT Analysis, here are some top questions we ask business owners or apply to a business we are working on.

Sometimes business owners are so close to the day to day grind, they forget to take a step back, and look at where things are today.

You might be thinking you’re to advanced to take time to answer these questions.

We want to let you know in on a little secret… 

Every question we are suggesting you apply to your business will come into play at some point in your business. Whether you, your team or head marketing person is networking, building relationships, creating marketing assets, or even selling your product.

If you can’t be clear with this information, it’s going to be hard for you and your team to differentiate the brand and sell your product or services.

Apply these questions to your Small Business.

• What is the mission of your company?
• What is the vision of your company?
• For the next twelve months, what are your two most important goals?( your answer can’t be to increase sales, that is almost a given.
• Dive deeper into it and get more granular. Is it to increase market share in a territory, is to increase registration at events, is it to grow your brand awareness in a new community?
• What are the benefits of the product you sell?
• Can you communicate clearly what you sell?

Of the marketing efforts you are currently doing, what do you feel is working?

• At this point, is it Word of Mouth? 
• Referrals?
• Networking at events
• Social Media Content coupled with Social Media Advertising?
• Traditional Marketing
• What do you feel your largest obstacle is? (Your answer can’t be marketing in general; even though that’s what you maybe feeling… its normal but lets dive deeper).
• Work through your current marketing plans..
• Do you know where you are acquiring your customers from? Where did they hear about you; for example was it…social media, someone referred you, networking opportunities, from a sponsorship?
• Have you reached your operational capacity? With your current size of team and the amount of customers you are currently serving?
• Do you need to grow your team?
• How much of are you investing back into your business to grow or sustain your customer experience and base?
• Do you have a marketing budget?

Just like learning to drive a car, there’s a certain checklist of things you need to know. Above all, use this information as a beginning part of your business strategy manual, so that you can set your marketing boundaries.

Reminder… Be the Leader Your Business Needs For Where It Is Now!

Are you ready to start analyzing your small business data?

THEN BOOK YOUR FREE MARKETING STRATEGY CALL!  CHECK OUT OUR SCHEDULE HERE!

Without analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway. – Geoffrey Moore