Are your Small Business Growth Expectations working for you?

How to get the Advertising Budget to work with Small Business Growth Expectations.

Have you ever considered if your Small Business Growth Expectations are working for you? Meaning, do you have an expectation for your business to grow substantially this year? But currently don’t have the advertising budget to consistently pour money into growing your small business?

Is there a specific amount you are dedicating to marketing and advertising your business each month?

Whether that budget be $100, $1000, or $10,000…Without consistency, it’s hard to gain momentum, and results. Yes… we know, we keep saying this!

A common misconception we have walked through with Business Owners, is there seems to be an business growth expectation that one advertising campaign will help the small business grow sales for an entire period.

For example, lets say there is a large industry event coming up, where you know you will be able to interact with your potential clients, and your brand has been asked to sponsor the event.

This event has all the bells and whistles…

Large number of people, live media coverage, opportunity for you to set up a booth to sell or display your product, and more!

Sounds pretty great right? And makes perfect sense to put a large amount of budget into it, right?

It takes approximately eight times for a message, a brand message, to resonate with a humans brain. So that means, we as humans need to hear or see a message over and over again.

So if your expectations are to grow your company, but you can’t afford to market and advertise monthly or quarterly consistently; but are considering putting a lot of advertising dollars into a one time set up, is it really worth it?

As the business owner, that’s something you need to take into consideration.

To clarify, we are not against event marketing or setting up at events to advertise your brand. Event setups are actually one of our favorite things. With the caveat, if you’re going to do it, make sure to clearly identify what your objectives are. Then make sure that everyone and everything is working to achieve just that.

If your goal is to just talk to people at the event, try it taking a step further and offering them a coupon with a small discount to either come to your physical location, or to visit your website and save. Now you’ve spoke with the potential client, and you’ve invited them to interact with your brand again at a later time.

If you’re still reading and contemplating what your advertising budget should be for your growth goals; take a look at your monthly calendar vs your quarterly calendar. Is there some sort of advertising you can be doing each month to build brand consistency?

In your community or industry, is there something you need to plan ahead to allocate advertising dollars for? When you allocate the right resources, it ensures the marketing assets are working to achieve your Small Business Growth Expectations!

Did you find this article helpful? Check out another blog post Small Business Marketing Budget discussing here!

Schedule your FREE Marketing Strategy call to go over your Small Business Growth Expectations? Check out our schedule here!