Refining Your Brand Messaging For Your Local Business

No matter how far along you are in your business journey, reviewing and even Refining Your Brand Messaging for your Local Business is important part of a great marketing strategy.

Refining your brand messaging means to review how you are communicating the core values of your company, its unique selling points and your brand voice to your target audience.

Think of an elevator pitch a business professional uses. It’s the short speech that introduces you, your brand and what you offer. On a website, the brand message can be delivered through Headline, sub-headline and short body copy. Which is considered “above the fold” on a website.

Branding is more than the just the logo or graphic you use. It’s important to refine the words your local business is using to communicate and sell your brand.

So how exactly do you begin Refining Your Brand Messaging for your Local Business?

You start by taking a few components of your business, and apply them together.

Think of something that is different about your business ownership, and the main unique benefit that you offer customers.

The Following are a few examples to brainstorm on when refining your brand messaging.

• A local business owned by a husband and wife, that provides a specific service to the community and is known quality.
• A small brick and mortar business, owned by siblings that’s known for speed.
• A 6th generation farm, that’s known for charitable partnership within the community.
• A franchise that still wants to offer that local community type of customer service.

Write down different statements representing these components in your business. Then formulate the words in a way that it flows and begin Refining Your Brand Messaging.

The headline should include “the who” your product or services help and what you can do.

The sub-headline should support the headline with the main benefits of your product and service.

The short paragraph or also know as the body copy should provide more information to support the headline and sub-headline.

By communicating clearly through an elevator pitch, online copywriting and other marketing collateral a brand is more likely to

This copy will also help point more searchers to the site, by bringing main keywords of the product above the fold.

The elevator pitch is a 30-60 second statement that you or your team can use as tool you to market and advertise your brand. Whether speaking on camera or at a networking event, an elevator pitch that flows and differentiates you from competitors is a great tool to develop and use.

Are you ready to gain clarity around your Brand Messaging for your own business?

Then book your FREE Marketing Strategy call!  Check out our schedule here!

“Branding is the art of becoming knowable, likable, and trustable.” – John Jantsch