Is there a specific amount you are dedicating to marketing and advertising your business each month?

Whether that budget be $100, $1000, or $10,000…Without consistency, it’s hard to gain momentum, and results. Yes… we know, we keep saying this!

A common misconception we have walked through with Business Owners, is there seems to be an expectation that one advertising campaign will help the business capture all the leads and sales it needs for an entire period.

For example, lets say there is a large industry event coming up, where you know you will be able to interact with your potential clients, and your brand has been asked to sponsor the event.

This event has all the bells and whistles…

Large number of people, live media coverage, opportunity for you to set up a booth to sell or display your product, and more!

Sounds pretty great right? And makes perfect sense to put a large amount of budget into it, right?

Well one statement we always remind business owners of,is that it takes approximately eight times for a message, a brand message, to resonate with a humans brain. So that means, we as humans need to hear or see a message over and over again.

So if your expectations are to grow your company, but you can’t afford to market and advertise monthly or quarterly consistently; but are considering putting a lot of advertising dollars into a one time set up, is it really worth it?

As the business owner, that’s something you need to take into consideration.

To clarify, we are not against event marketing or setting up at events to advertise your brand. We actually love event set ups, with the caveat, if you’re going to do it, make sure you clearly identify what you’re trying to achieve, and then make sure that everyone and everything at the event is working to achieve just that.

If your goal is to just talk to people at the event, try it taking a step further and offering them a coupon with a small discount to either come to your physical location, or to visit your website and save. Now you’ve spoke with the potential client, and you’ve invited them to interact with your brand again at a later time.

If you’re still reading and contemplating what your advertising budget should be for your growth goals; take a look at your monthly calendar vs your quarterly calendar. Is there some sort of advertising you can be doing each month to build brand consistency?

Is there something that happens in your community or industry, quarterly or once a year; that you need to plan to allocate advertising dollars to ahead of time? Planning ahead and allocating right resources, helps you ensure your marketing assets are complete to support and help you achieve your goals!