Printed Marketing Collateral in 2025
Print Marketing is a tool that all brands can benefit from in 2025. It not only gives a brand an opportunity to use multiple marketing channels in a single campaign, it also allows you to have a physical touchpoint with a customer, and not solely rely on digital. From custom flyers promoting events or community partnerships to quality menus, promotional products, or direct mail campaigns there’s a print marketing idea for all businesses.
Did you know that at Miller Marketing Group we can help you with your printed marketing collateral needs?
With quick turn around times, shipping across the United States, and the partnership with an established business stationary company; we are proud to be able to help you with your print marketing needs.
Our business relationship began with this 60 year old, family owned Texas business five years ago; and we are so happy the relationship has evolved over the years.
From business cards, to brochures, letterhead to hangtags, vinyl banners to magnets, yard signs to totes, we’ve got you covered.
And yes…we even have koozies!
I know you might be wondering why print marketing in todays digital landscape? Which is a great question, and throughout this article, I hope to inspire you on ways to use print marketing in your brands marketing strategy in 2025.
Why Print Marketing?
Print media and marketing brings a sense of peace, stillness and inspiration while disconnecting from the constant distractions of other forms of marketing. So as a business, your branding is seen in print publications and not lost in the scroll.
Texture, weight and quality of print brings in a sense of trust, status and emotional engagement that a billboard, social media, a radio ad or tv commercial don’t always evoke.
There are many different forms of Print Marketing that can help you establish your branding, branding standards ( what customers should come to expect), brand awareness, and even lead collection through your printed marketing collateral.
For example, your business card is potentially the first impression of your brand and yourself. It also can be used as a form of direct marketing by giving the recipient different opportunities to get in contact with you, and also be apart of your brands community on social media, give your brick & mortar location details, and even a chance to enter a promotion through a QR code.
Let’s say you’re trying hard to rebrand your company, or develop your branding standards, well having professionally branded letterhead and envelopes that match your business cards look and tone, is a great way to do just that. Remember, when we’ve mentioned that it takes us consumers an average of 8x times to see a message before it resonates?
Well we’ve just given you three ways to increase your brand awareness with print marketing, by incorporating letterhead, envelopes and business cards.
Brochures
A benefit of a brochure is that you can use these in different marketing channels and at different touch points. A brochure is even a cost effective way to spread your branding, your message and a call to action.
In terms of different marketing channels these can be distributed at potentially your local of chamber of commerce office (if you’re a member), use it as a marketing tool at a trade show or event, or even include in customer orders.
A brochure also gives your brand the ability to tell its story, share its mission and vision, capability statement, invite readers to be apart of your online community, and direct them what to do next through a specific call to action using a dynamic QR code.
This marketing pieces gives you capability to order a large quantity and reduce your price per brochure and use for years while continuously updating the the dynamic QR code, to lead readers to a relevant landing page.
Brochures are not only a great addition but also a cost effective way to market your company.
Before you move forward with starting an order though, I recommend these few tips, which will save you time in production. Gather brand images, logo, QR code and have your copywriting ready to go.
Door Hangers & Yard Signs
Depending on your business and industry, door hangers and yard signs might be the perfect marketing assets for your marketing mix.
Let’s say you’re a realtor, HVAC Company, hotel, or landscaping company a door hanger is a great way to spread brand awareness or a specific message. A HVAC of Landscaping company might leave a door hanger instead of a business card stuffed in the door when prospecting, where as a hotel might need a door hanger for a do not disturb sign. A realtor might need a yard sign for advertising new listings, where as a HVAC Company might be offering FREE AC tuneups in a certain neighborhood or part of their market.
Flyers:
Like a brochure, flyers can be used in multiple marketing channels and for multiple purposes.
A retail business might need a flyer for an upcoming event or promotion, where as concert venue needs to promote its upcoming show, an b2b service provider might need a capability statement, a sponsored athlete might need a flyer for a hero card, and realtor might need a flyer for a new listing.
As you can see there are many uses for a marketing flyer; but just like the brochure, you will save time in production if you can gather your marketing assets (images, logo, copy and call to action) before going into the design phase in production.
Vinyl Banners
Does your company sponsor events, trade shows, collaborate on co-branding opportunities or place external signage at their brick & mortar location?
If the answer is yes to any one of these, then vinyl banners might be a perfect addition to your marketing mix.
For example, lets say you have a monthly event schedule and you know in advance what is happening all month long; printing a banner with your event information is a great way to share information in a high visibility area at your place of business.
If there is a business expo coming up or a community event your brand has committed to vinyl banners are a great branding tool and even a simple way to direct your attendees at a large event.
Magnets
A fun way to keep top of mind with your customers or potential customers, is to create a fun magnet that they’ll hang on to. Use them as a business card, promotional piece, kitchen calendar or branding.
Postcards
Postcards can be used as a successful form of direct marketing if used correctly. By using personalization, a relevant mailing list and quality call to action, you can captivate the readers attention and drive action. Sales copywriting is an important marketing asset to use in direct marketing. Be sure your message is compliant and not vague with assumptions. Postcards are also a cost efficient way to market your brand.
Pocket Folders
A great way to increase your brand identity, organize paperwork for sales meetings, create packets for trade shows, and new employee orientation folders, is by using pocket folders. With a pocket folder you can place artwork in front, back and inside, so you have multiple options to share your brand message while giving recipients a quality folder with your branding.
Carbonless NCR Forms
NCR Forms can be a necessity for some businesses, as they provide a way to make multiple copies at once of a single document. Some even have 3-4 layers, each being a different color so it makes it easier to derive which copy goes where.
If you’re needing forms with sensitive or legal information, NCR forms are a great way to give a professional and organized experience to your customer; and it also helps your internal team manage documents easier. NCR forms are also friendly to the environment.
As always thanks for reading and tuning into our blog here at Miller Marketing Group. We hope these ideas in print marketing will inspire you to create some print marketing collateral in your business!
Have questions regarding Print Marketing for your business?
