Driving Local Foot Traffic to Your Brick-and-Mortar Business: 3 Essential Tips to Boost Visibility

Getting customers through the doors is one of the biggest challenges brick-and-mortar businesses face—and it’s also one of the most important steps in building relationships with your customers. After all, your space isn’t just a location; it’s an opportunity to connect, showcase your expertise, and deliver your products or services in a meaningful way.

So how do you ensure potential customers not only know where you are but are excited to stop by? The answer lies in visibility, accessibility, and awareness. Whether you’re in a bustling shopping hub or nestled in the heart of a small town, these three tips will help you stand out, attract foot traffic, and grow your local presence.

1. Make Outdoor Signage Stand Out

Can customers easily spot your business from the street? For many physical locations, your outdoor signage is your first impression—and the key to getting foot traffic. It’s not just about being noticed; it’s about being inviting. Take a step back and look at your storefront through new eyes: Is your signage doing its job?

💡 Action Steps for Eye-Catching Signage:

• Audit Your Storefront: Walk across the street or down the block and pretend you’re a customer. Is your signage clear, visible, and engaging? Could someone driving or walking by quickly identify what your business offers?
• Use Creative Touchpoints: While your building signage is important, don’t underestimate smaller elements like sandwich boards (A-frames) or freestanding chalkboards by the entryway. These are perfect for showcasing daily specials, promotions, or even witty messages that get people to stop and smile.
• Expand Your Reach: Think about additional signage in high-visibility areas. Street intersections, the entrances of shopping centers, or nearby districts are great places to capture attention.
• Leverage Visual Appeal: Have you thought about adding a mural or branded artwork to your storefront? Vibrant designs not only attract attention but also create “Instagrammable moments” for customers. Something as simple as a colorful wall or unique design can prompt people to snap a photo and share it—putting your business on the digital map and driving even more traffic your way.

🌟 Pro Tip: Check your signage at night. Is it well-lit and easy to read after sunset? Illuminated signage can keep your business visible around the clock.

2. Optimize Your Digital Presence with Map Listings

In today’s increasingly digital world, many customers begin their journey with a quick online search. Platforms like Google Maps and Apple Maps are invaluable tools in helping potential customers find you, but it’s not just about being listed—it’s about being optimized.

💡 The Why: A fully optimized map listing gives potential customers all the info they need to make a confident decision to visit you. Details like business hours, photos, customer reviews, and even parking availability help establish credibility and trust.

💡 Action Steps to Optimize Your Listing:

• Claim or Update Your Listing: Ensure your business is verified and all your information—address, hours, phone number, website, and services—is accurate. Don’t forget seasonal updates for holidays or special hours!
• Add Images: Photos give customers a glimpse into your store’s vibe. Post images of your products, exterior, interior, or happy customers enjoying what you offer.
• Encourage Reviews: Positive reviews make a big impact. A strong rating can set you apart from competitors and increase the likelihood that people choose you. Politely encourage happy customers to leave feedback on your map listing—it’s worth the effort!
• Stay Active: Regularly monitoring and responding to reviews (both positive and constructive) shows potential customers that you care and are attentive.

🌟 Pro Tip: Check your business’s map listing on multiple platforms, including voice assistant integrations like Siri, Alexa, or Google Assistant, to ensure your business is easily discoverable.

3. Team Up With Neighbors for a Bigger Impact

When it comes to building foot traffic in your area, collaboration is key. Partnering with neighboring businesses not only enhances your exposure but also builds a sense of community that attracts more visitors. Customers love districts or neighborhoods that feel vibrant and connected—it gives them a reason to keep coming back.

💡 Collaborative Ideas That Work:

• Cross-Promotions: This is a simple yet effective strategy. For example, you could offer discounts or perks for shoppers who visit both your store and a neighboring business. “Show your receipt from [Business A] to get 10% off at [Business B]!”
• Co-Hosted Events: Joint events like block parties, pop-up markets, or seasonal festivals give customers an exciting reason to visit. Collaborative events are also a great way to share promotional efforts and expenses.
• Shared Resources: Splitting the costs for marketing materials like flyers, social media ads, or sidewalk sales means you can maximize your reach without overspending. Plus, when businesses team up, it creates a stronger sense of community.

💡 Pro Tip: Build relationships with your neighbors outside of promotions. A supportive community of local businesses often leads to long-term collaborative success. The more vibrant and welcoming the area feels, the more customers will view it as a go-to destination.

Driving Foot Traffic: The Key Takeaways

Attracting more visitors to your physical location requires a multifaceted approach. Focus on these three pillars to ensure your business gets noticed:

1️⃣ Outdoor Signage: Make your storefront eye-catching and inviting, using creative signage that captures attention. Bonus points for designing Instagram-worthy spaces!
2️⃣ Map Listings: Customers need to easily find you online. Optimize your listings with all the relevant details, encourage reviews, and show off your business with photos.
3️⃣ Collaboration: Don’t go it alone—team up with other local businesses to create a district customers will want to explore and revisit.

Start with one small step, be consistent, and watch your efforts snowball over time. Whether it’s through a stunning sign, a glowing online review, or a special promotion with a neighbor, every action you take brings you closer to your goal: more customers walking through your doors.

Ready to give your business the visibility it deserves? Let’s make it happen!

Book your FREE Marketing Discovery Call Here!